Q.1. Revenue Management software can integrate room demand and room price statistics to stimulate high revenue producing scenarios. Explain the working of revenue management software and list the advantages.(10) The most effective way of handling data and generating...
Q.1. Explain the concept of revenue management. Discuss the application of revenue management in hotel industry.(5+5=10) Revenue Management (RM) is the art and science of maximizing revenue under variable conditions. It is a management tool that has the objective of...
Q.1. Prepare a Discount Grid for 80%, 70% and 60% current occupancies (at Rack Rate) for discounts of 5%, 10% and 15% on Room tariff assuming the following details: (10) Rack Rate - ₹10,000 Marginal Cost- ₹3,000 Total saleable rooms- 200 Discount Grids It refers to a...
Q.1. Discuss the role and composition of revenue management team in enhancing room revenue.(10) Composition of Revenue Management Team • Revenue Management team composes of important areas of the Hotel. • The different positions involved are General Manager, Marketing...
Q.1. What are the issues faced by food & beverage service industry in relation to ‘consumer concerns' ?(10) Restaurants understands the challenges and opportunities facing all segments of the food and beverage (F&B) industry—from production to distribution of...
Q.1. Define Quality along with its dimensions. Justify how TQM plays a significant role in assessing challenges in hospitality industry with reference to daily operations.(10) Garvin proposes eight critical dimensions or categories of quality that can serve as a...
Q.1. Evaluate the role of customer relationship management (CRM) in long term sustainability and profitability for a hotel. Illustrate the importance of WOW factor in CRM with relevant examples.(10) Customer Relationship Management In Hospitality Sector CRM is a...
Q.1. What is Material Handling? List and briefly explain any five material handling equipment. (3+7=10) Material Handling is the process of moving goods and materials short distances within a building, factory, facility, or warehouse. Or Material Handling refers to...
Q.1. What are the objectives of material handling? List the guidelines for effective utilisation of material handling equipment. (5+5=10) The primary objective of material handling is to reduce the unit cost of production. Some other objectives are- 1. Reduction in...
Q.1. Define the term Material Handling and briefly explain the various factors that affects the selection of material handling equipment.(10) Material Handling is the process of moving goods and materials short distances within a building, factory, facility, or...
Q.1. What do you mean by Small Scale Industries? Also discuss the characteristics and problems of Small Scale Industries (SSIs) in India. (20) Small scale industries are those industries in which the manufacturing, production and rendering of services are done on a...
Q.1. What do you understand by Small Scale Industries? Discuss the role of small scale enterprises in the economic development of a developing country. (20) Small scale industries are those industries in which the manufacturing, production and rendering of services...
Q.1. Discuss the role of small scale enterprises in the economic development of India. Substantiate your answer with relevant examples from the tourism and hospitality industry. (20) Role of small scale enterprises in the economic development of a developing country...
Q.1. Identify the different types of Entrepreneurs. Describe the steps involved in developing Entrepreneurial competencies. (20) Entrepreneurs are classified into different types based on different classifications as mentioned below: Based on the Type of Business 1....
Q.1. Define feasibility report. Enlist its types and discuss any two in details. (10) A feasibility study is an analysis that takes all of a project's relevant factors into account—including economic, technical, legal, and scheduling considerations—to ascertain the...
Q.1. List the factors that you would keep in mind while selecting the city, to host an international convention. Who would be key players responsible for management of such a convention? (10) Factors that should be keep in mind while selecting the city, to host an...
Q.1. Tourism helps in the growth of a location and it slowly makes that a destination. Describe the various factors which make a location – a tourism destination. (10)Many factors will determine the development of tourist hotspots1. Primary ResourcesPrimary tourism...
Q.1. Define Information. Discuss the properties and characteristics of information. (20) Information is data that has been processed in such a way as to be meaningful to the person who receives it. it is any thing that is communicated. Information is data that has...
Q.1. Discuss the various modes through which information is generated. (20)In the cyclic nature of information production were included publishers, authors, editors, scientists, suppliers, planners, managers of information systems and networks, computer programmers,...
Q.1. What is meant by Data ? Discuss the nature and properties of data. (20)The word ‘data’ is Latin in origin, and literally, it means anything that is given. Different sources have defined the word in different ways. Webster’s Third New International Dictionary...
Q.1. What are data, information and knowledge ? Is there any relationship between data, information and knowledge ? Substantiate your answer with suitable examples from travel and tourism field. (20)DataData is usually an observed fact, obtained on the basis of a...
Q.1. Describe the stages in the marketing research process. What are the major weaknesses of marketing research? (20) Marketing research exercise may take many forms but systematic inquiry is feature common to all such forms. Being a systematic...
Q.1. Elaborate the stages in Marketing Research Process. (20)Marketing research exercise may take many forms but systematic inquiry is feature common to all such forms. Being a systematic inquiry it requires careful planning of the orderly investigation process....
Q.1. Define Marketing Research and discuss its possible application areas in Hospitality industry. (20) Market research is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that...
Q.1. Define Marketing Research. Enumerate the critical factors in organising a good marketing research study. Substantiate your answer with suitable examples from the hospitality industry. (20)Market research is the process of gathering, analysing and interpreting...
Q.1. Discuss the various responsibilities of a manager towards customers. (20) The manager must always remember that the customer comes first. The starting point for the business firm is an understanding of the needs of the customer, and the firm's foremost...
Q.1. Discuss the responsibilities of a professional manager. How can a manager contribute towards a better quality of life in society ? Give suitable examples. (20)Responsibilities of Professional Manager1. Responsibility towards CustomersA firm's responsibility...
Q.1. What do you understand by a Professional Manager ? What are the different tasks of a Professional Manager ? (20) A professional manager is an expert, trained and experienced enough to adeptly manage any type of organization be it a manufacturing house, a service...
Q.1. What do you understand by managerial obsolescence ? Discuss the tasks of a professional manager in a tourism concern. (20) Managerial Obsolescence Managers and executives, after 20 to 25 years of work experience, often find themselves having reached a plateau...
Q.1. Discuss the various theories of selling. Illustrate with examples, the theory of selling best suited for hospitality industry. (20)There are three main theories of selling -1. AIDAS TheoryThis theory is based on the premise that during a sales presentation, the...