Q.1. What do you understand by term 'service'? Mention five services provided in a hotel. Discuss the characteristics of these services. (10) Services The term service is rather general in concept, and it includes a wide variety of services. There are the business and...
3rd Sem (S&M) Marketing Services & Consumer Behaviour Solved Papers – M.Sc HA
Marketing Services & Consumer Behavior | Solved Paper | 2019 -2020 | 3rd Sem M.Sc. HA
Q.1. Explain the role of government of India in the marketing of tourism sector in India. (10)The Ministry of Tourism, is the nodal agency for the formulation of national policies and programmes and for the co-ordination of activities of various Central Government...
Marketing Services & Consumer Behavior | Solved Paper | 2017 -2018 | 3rd Sem M.Sc. HA
Q.1. Discuss on environmental (factors) that have contributed to the growth of the Indian tourism industry. (10) In the last few years, India has gained exceptional growth in the tourism industry. It owns the status of one of the most preferred destinations for...
Marketing Services & Consumer Behavior | Solved Paper | 2016 -2017 | 3rd Sem M.Sc. HA
Q.1. Define the term ‘Physical Evidence’ and discuss the importance of physical evidence for hotel and restaurant services. (10) Cleanliness in a doctor's clinic, the exterior appearance and iilterior decor of a restaurant, the comfort of the seating arrangement in a...