Learn the basics of Marketing Communication & Advertising in this beginner’s guide. Understand key concepts & the Indian media scene. Start your journey today.
Management of Marketing Communication & Advertising (SM) – 4th Sem (M.Sc HA)
Syllabus with topics linked
Marketing communication is an essential part of any successful marketing strategy. It's the process by which companies communicate with their target audience to promote their products or services. In this blog, we'll dive deeper into marketing communication in...
Discover the key communication concepts for effective communication in marketing and advertising. Understand how to apply them to convey a message to a target audience effectively.
The Indian media scene is diverse and offers opportunities to communicate with a vast audience. Learn its importance in marketing communication and advertising, including reach, targeting, and cost-effectiveness.
Create an effective advertising campaign with this guide to strategic and creative considerations. Define your advertising goals, identify your target audience, choose your advertising channels, and develop a budget. Develop a creative concept, create a compelling message, design eye-catching creative, and test and refine your advertising.
Effective communication is essential to the success of any marketing campaign. Developing a communication strategy is critical to ensuring that your message reaches your target audience effectively. In this blog, we'll cover the basics of planning a communication...
Creativity is essential to the success of an advertising campaign. Learn why and discover tips for developing a creative advertising campaign that grabs attention, engages the audience, and stands out from the competition.
Advertising research is essential for developing a successful advertising campaign. Learn about its role in understanding your target audience, identifying opportunities, measuring effectiveness, and guiding decision-making. Discover current trends, such as the use of big data and personalization, to create a more effective advertising campaign.
Measuring the effectiveness of an advertising campaign is essential for reaching marketing goals. Learn the definitions of ad effectiveness and techniques to measure it, such as surveys, A/B testing, analytics, and sales data.
Media planning is essential for advertising campaign success. Learn the key concepts, characteristics, and issues involved in media planning, such as media channels, reach, cost, timing, fragmentation, ad clutter, and ad avoidance. Develop a more effective advertising campaign with this guide.
Media selection, planning, and scheduling are essential for developing an effective advertising campaign. Learn key considerations, such as target audience, budget, timing, seasonality, testing, reach, frequency, flighting, and continuity, to develop a comprehensive media strategy that achieves your advertising goals.
The internet is an emerging advertising medium with opportunities and challenges. Learn the advantages of targeted advertising, interactivity, cost-effectiveness, and measurement, and how to overcome challenges such as ad blocking, competition, ad fraud, and privacy concerns. Discover best practices for effective internet advertising.
Sales promotion is a powerful tool for boosting sales in advertising campaigns. Learn the key considerations for managing sales promotion, such as identifying your target audience, determining your goals, choosing the right timing and budget, developing a clear message, and integrating your sales promotion. Discover the common types of sales promotion and how to develop a successful sales promotion strategy.
Direct marketing is a powerful advertising tool that involves communicating directly with customers through email, mail, phone, or text messages. Learn the benefits and challenges of direct marketing, such as targeting, personalization, cost-effectiveness, and measurability, and discover best practices for effective direct marketing in advertising campaigns.
Discover common types of publicity and public relations activities and how to develop a successful publicity and public relations strategy for your advertising campaign.
Learn the strategies and best practices for using social marketing communication in your advertising campaign, such as choosing the right platforms, creating engaging content, engaging with followers, using social media advertising, and measuring and optimizing your efforts.
: Advertising agencies provide a wide range of services to help businesses promote their products or services. Learn about the function and structure of advertising agencies, the role of account management, and best practices for successful advertising agency strategies.
Learn about the function and structure of advertising agencies, including key departments and roles, such as account management, creative, media, and production.
Learn the best practices for managing client-agency relationships, such as establishing clear expectations, fostering communication, being responsive, collaborating effectively, and measuring success. Discover strategies for building strong client-agency relationships, such as developing a strong relationship, delivering high-quality work, being proactive, showing value, and going above and beyond, to take your client-agency relationships to the next level.
Learn the key components of account management and strategies for successful account management in advertising, such as understanding the client, communicating effectively, collaborating with the creative team, using data and analytics, monitoring the competition, being proactive, and providing exceptional service.
Advertising raises legal and ethical concerns, including false advertising, deceptive advertising, comparative advertising, endorsements and testimonials, and children’s advertising. Learn about the role of self-regulation in advertising, and best practices for ethical advertising, such as being honest, respectful and transparent.