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Management of Marketing Communication & Advertising (SM) – 4th Sem (M.Sc HA)

Communication – Key Concepts

Communication – Key Concepts

Discover the key communication concepts for effective communication in marketing and advertising. Understand how to apply them to convey a message to a target audience effectively.

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Planning Communication Strategy: A Beginner’s Guide

Planning Communication Strategy: A Beginner’s Guide

Effective communication is essential to the success of any marketing campaign. Developing a communication strategy is critical to ensuring that your message reaches your target audience effectively. In this blog, we'll cover the basics of planning a communication...

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Media Selection, Planning, and Scheduling: Key Considerations

Media Selection, Planning, and Scheduling: Key Considerations

Media selection, planning, and scheduling are essential for developing an effective advertising campaign. Learn key considerations, such as target audience, budget, timing, seasonality, testing, reach, frequency, flighting, and continuity, to develop a comprehensive media strategy that achieves your advertising goals.

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Internet as an Emerging Advertising Media: Opportunities and Challenges

Internet as an Emerging Advertising Media: Opportunities and Challenges

The internet is an emerging advertising medium with opportunities and challenges. Learn the advantages of targeted advertising, interactivity, cost-effectiveness, and measurement, and how to overcome challenges such as ad blocking, competition, ad fraud, and privacy concerns. Discover best practices for effective internet advertising.

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Managing Sales Promotion: Key Considerations for Advertising Campaigns

Managing Sales Promotion: Key Considerations for Advertising Campaigns

Sales promotion is a powerful tool for boosting sales in advertising campaigns. Learn the key considerations for managing sales promotion, such as identifying your target audience, determining your goals, choosing the right timing and budget, developing a clear message, and integrating your sales promotion. Discover the common types of sales promotion and how to develop a successful sales promotion strategy.

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Direct Marketing: Benefits and Challenges for Advertising Campaigns

Direct Marketing: Benefits and Challenges for Advertising Campaigns

Direct marketing is a powerful advertising tool that involves communicating directly with customers through email, mail, phone, or text messages. Learn the benefits and challenges of direct marketing, such as targeting, personalization, cost-effectiveness, and measurability, and discover best practices for effective direct marketing in advertising campaigns.

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Managing Client Agency Relationship: Best Practices and Strategies

Managing Client Agency Relationship: Best Practices and Strategies

Learn the best practices for managing client-agency relationships, such as establishing clear expectations, fostering communication, being responsive, collaborating effectively, and measuring success. Discover strategies for building strong client-agency relationships, such as developing a strong relationship, delivering high-quality work, being proactive, showing value, and going above and beyond, to take your client-agency relationships to the next level.

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Strategies for Successful Account Management in Advertising

Strategies for Successful Account Management in Advertising

Learn the key components of account management and strategies for successful account management in advertising, such as understanding the client, communicating effectively, collaborating with the creative team, using data and analytics, monitoring the competition, being proactive, and providing exceptional service.

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Legal and Ethical Issues in Advertising: A Comprehensive Guide

Legal and Ethical Issues in Advertising: A Comprehensive Guide

Advertising raises legal and ethical concerns, including false advertising, deceptive advertising, comparative advertising, endorsements and testimonials, and children’s advertising. Learn about the role of self-regulation in advertising, and best practices for ethical advertising, such as being honest, respectful and transparent.

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