Q.1. What do you understand by service product ? Discuss in brief the characteristics of services. (20) Services The term service is rather general in concept, and it includes a wide variety of services. There are the business and professional services such as...
Q.1. How does social marketing differ from business marketing in terms of objectives, approaches and applicability of the ’four P’s ? Explain with examples. (20) Social Marketing Social marketing is the systematic application of marketing, along with other concepts...
Q.1. Define the concept of "Social Marketing". How does social marketing differ from business marketing in terms of objectives, approaches and the application the four Ps? (20) Social Marketing Social marketing is the systematic application of marketing, along with...
Q.1. How marketing concept and marketing mix are integrated in service industry ? Substantiate your answer with suitable examples from hospitality industry. (20) The marketing concept dictates that marketing decisions should be based upon customer needs and wants....