1. Discuss the key behaviour aspects of consumers that affect the advertising communication. 1. Perception Selective exposure: Consumers have the tendency to pay attention to advertisements that align with their interests, beliefs, and needs. As a result, advertisers...
1. How do personality factors/variables of a consumer affect the purchase decisions? Discuss in relation to the travel and tourism product. Personality factors or variables refer to the unique set of psychological traits that influence an individual's behaviors,...
1. Describe the ways in which promotional mix for a travel and tourism product would differ from the promotional mix of general product. Describe with the help of suitable examples. A promotional mix refers to the blend of promotional tools used by an organization to...