Topic wise notes as per new NCHM-JNU syllabus (for B.Sc HHA & M.Sc HA) are are now available at our new website hospitality.institute
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Revenue/Yield Management – 2nd Sem (M.Sc HA)

Revenue / Yield Management

  1. The Concept of Revenue Management
  • Hotel Industry Applications
  • Benefits of the techniques/Areas where this concept is applied/How the concept is applied
  1. Measuring Yield
  1. Elements of Revenue Management
  • Group Room Sales/Transient Room Sales/Food & Beverage Activity/Local and Area-Wide Activities/Special Events
  1. Using Revenue Management
  1. Revenue Management Computer Software
  1. Revenue Management Team
  • Composition of Revenue Management Team
  • Role of Revenue Management Team
  1. Industry-wise Comparison of Yield Management Application
  • Airline/Hotels/Car Rentals/Cruise lines/Package Tours

Syllabus with topics linked

Revenue / Yield Management

  1. The Concept of Revenue Management
  • Hotel Industry Applications
  • Benefits of the techniques/Areas where this concept is applied/How the concept is applied
  1. Measuring Yield
  1. Elements of Revenue Management
  • Group Room Sales/Transient Room Sales/Food & Beverage Activity/Local and Area-Wide Activities/Special Events
  1. Using Revenue Management
  1. Revenue Management Computer Software
  1. Revenue Management Team
  • Composition of Revenue Management Team
  • Role of Revenue Management Team
  1. Industry-wise Comparison of Yield Management Application
  • Airline/Hotels/Car Rentals/Cruise lines/Package Tours
The Concept of Revenue Management

The Concept of Revenue Management

Revenue Management Revenue management helps to predict consumer demand to optimize inventory and price availability in order to maximize revenue growth. The purpose of Revenue Management is not selling a room today at a low price to sell it tomorrow at a higher price....

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Measuring Yield

Measuring Yield

The Concept of Yield Management The concept of yield management originated in the airline industry. Most travelers know that passengers on the same flight often pay different fares. Super-saver discounts, three-day advance-purchase plans, stay-over-Saturday-night...

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Elements of Revenue Management

Elements of Revenue Management

Elements of Revenue Management The following elements must be included in the development of a successful revenue or hotel yield management strategy: Group room sales Transient or FIT room sales Food and Beverage activity Local and area-wide activities Special events...

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Using Revenue Management

Using Revenue Management

General tactics to improve the hotel’s revenue stream: Be bookable online These days travelers enjoy the flexibility, convenience, and value of booking online. By connecting to online travel agents/more online travel agents you’ll easily see an uplift. Build a revenue...

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Revenue Management Computer Software

Revenue Management Computer Software

Hotel revenue management systems It’s very likely everyone will be using some kind of technology system to manage their hotel and price their rooms in the next 10 years. Many solutions already exist to help with this. Of course, one of these is a revenue management...

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Working On Revenue Management Software/System

Working On Revenue Management Software/System

Revenue Management Software/System There are several categories of revenue management software that can power an optimal revenue strategy. Revenue Management Systems(RMS): These all-in-one systems provide a comprehensive suite of tools to support your revenue...

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Advantages of Computerized Revenue Management

Advantages of Computerized Revenue Management

Advantages of Computerized Revenue Management 1. Accuracy Of Data Using a revenue management system means the information needed to yield your rates effectively comes directly from your PMS so you are guaranteed the information is accurate and up to date. Don’t leave...

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Report Generated by Revenue Management Software (RMS)

Report Generated by Revenue Management Software (RMS)

Report Generated by Revenue Management Software (RMS)   Revenue management software is also able to generate an assortment of special reports. The following are representative of revenue management software output: Market segment report: provides information...

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