Q.1. Describe the process of sales strategy formulation. Explain with the help of suitable examples from the hospitality industry. (20)The sales management function, comprises the management of the sales personnel and activities that make up the corporate sales...
Q.1. Discuss the factors responsible for interdependence of sales and distribution. What are the key decision areas in sales management which are particularly relevant to sales strategy formulation ? Interdependence of Sales and Distribution Apart from the important...
Q.1. Explain the various steps involved in personal selling process. Explain with suitable example from Hospitality Industry. (20) Personal selling Process 1. Prospecting Prospecting is the first and the most important component of personal selling. Prospecting...
Q.1. What do you understand by service product ? Discuss in brief the characteristics of services. (20) Services The term service is rather general in concept, and it includes a wide variety of services. There are the business and professional services such as...
Q.1. How does social marketing differ from business marketing in terms of objectives, approaches and applicability of the ’four P’s ? Explain with examples. (20) Social Marketing Social marketing is the systematic application of marketing, along with other concepts...
Q.1. Define the concept of "Social Marketing". How does social marketing differ from business marketing in terms of objectives, approaches and the application the four Ps? (20) Social Marketing Social marketing is the systematic application of marketing, along with...
Q.1. How marketing concept and marketing mix are integrated in service industry ? Substantiate your answer with suitable examples from hospitality industry. (20) The marketing concept dictates that marketing decisions should be based upon customer needs and wants....
Q.1. Discuss in detail the theories of International Trade. (10) Theories of International Trade Historically, nations have been trading with each other for hundreds of years for profit or because they do not have enough resources (land, labour and capital) to satisfy...
Q.1. There are several modes of entry into International business like licensing, joint venture, etc. Discuss each of the methods in detail. (10) Once the firm has taken the decision to enter into the field of international business it must analyse the basic...
Q.1. Discuss in detail the various theories applicable in International trade. (10) Theories of International Trade Historically, nations have been trading with each other for hundreds of years for profit or because they do not have enough resources (land, labour and...
Q.1. Describe the various reasons why FMCG company would like to enter International market. Illustrate with examples. (10) Local fast moving consumer goods (FMCG) competitors in emerging markets such as Brazil, China and India have been growing from strength to...
Q.1. What do you understand by term 'service'? Mention five services provided in a hotel. Discuss the characteristics of these services. (10) Services The term service is rather general in concept, and it includes a wide variety of services. There are the business and...
Q.1. Explain the role of government of India in the marketing of tourism sector in India. (10)The Ministry of Tourism, is the nodal agency for the formulation of national policies and programmes and for the co-ordination of activities of various Central Government...
Q.1. Discuss on environmental (factors) that have contributed to the growth of the Indian tourism industry. (10) In the last few years, India has gained exceptional growth in the tourism industry. It owns the status of one of the most preferred destinations for...
Q.1. Define the term ‘Physical Evidence’ and discuss the importance of physical evidence for hotel and restaurant services. (10) Cleanliness in a doctor's clinic, the exterior appearance and iilterior decor of a restaurant, the comfort of the seating arrangement in a...
Q.1. What is the role of Forecasting in capacity planning? Explain with a suitable example. (10) Forecasting is the projection of those identified patterns on business growth patterns to understand the impact on business processes. Capacity planning is the response to...
Q.1. Discuss the emerging roles of Production & Operations manager in India. (10) Depending on the nature of company, operations managers need to perform various managerial functions like, planning, directing, coordinating operations, decision taking, policy...
Q.1. What is Operation Management? What are the roles and responsibilities of operation manager? (3+7=10) Operations management Operations management (OM) is the administration of business practices to create the highest level of efficiency possible within an...
Q.1. Explain organized problem solving in detail. (10) Organized problem solving Problems have several viewpoint perspectives. Solving the problems in an organized manner helps realize the maximum benefits. Organized problem solving assists solvers to analyse the...
Q.1. What are basic problems of an economy ? Which problems of an economy constitute the subject matter of microeconomics ? (20) An economic problem generally means the problem of making choices that occurs because of the scarcity of resources. It arises because...
Q.1. Define scarcity and opportunity cost. What role do these two concepts play in the making of management decisions? (20) Scarcity Scarcity is simply a situation where resources are limited and wants are unlimited. It can be defined as a condition in which human...
Q.1. How is managerial economics related to different disciplines ? Also discuss the role of managerial economics in preparing managers to work effectively. (20) Managerial economics has its relationship with other disciplines for propounding its theories and concepts...
Q.1. What is the role of managerial economise in preparing managers ? Give suitable examples. (20) Role of managerial economics in preparing managers to work effectively Successful mangers make good decisions, and one of their most useful tools is the methodology of...