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3rd/4th Sem Research Methodology Notes

Understanding the Difference Between Research Methods and Methodology

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Last updated: 13 July 2023

Research is an essential tool for any organization, including those in the hospitality industry. In our previous blogs, we explored the meaning and objectives of research, the different types of research, the research approaches used in the hospitality industry, and the significance of research. In this blog, we’ll discuss the difference between research methods and methodology.

Research Methods

Research methods refer to the techniques used to collect data for research. These techniques can be qualitative, quantitative, or a combination of both. Some examples of research methods used in the hospitality industry include surveys, interviews, observations, and experiments.

Methodology

Methodology refers to the overall framework used to conduct research. It includes the research design, data collection methods, data analysis techniques, and ethical considerations. Methodology provides a systematic and organized approach to conducting research.

The methodology is essential in the hospitality industry because it provides a structured approach to research that ensures the reliability and validity of the results. A well-designed methodology helps researchers to collect accurate and reliable data, analyze the data effectively, and draw valid conclusions.

The Relationship Between Research Methods and Methodology

Research methods are the techniques used to collect data for research, while methodology is the overall framework used to conduct research. The choice of research methods is determined by the research questions, the research design, and the methodology.

For example, a hotel may use a survey as a research method to collect data on customer satisfaction. The survey is part of the methodology, which also includes the research design, data analysis techniques, and ethical considerations.

Conclusion

Research methods and methodology are both essential aspects of conducting research in the hospitality industry. Research methods are the techniques used to collect data, while methodology provides a systematic approach to conducting research. A well-designed methodology helps to ensure the reliability and validity of research results.

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Syllabus – Research Methodology

01 Introduction To Research Methodology

  1. Meaning and objectives of Research
  2. Types of Research
  3. Research Approaches
  4. Significance of Research
  5. Research methods vs Methodology
  6. Research Process
  7. Criteria of Good Research
  8. Problems faced by Researchers
  9. Techniques Involved in defining a problem

02 Research Design

  1. Meaning and Need for Research Design
  2. Features and important concepts relating to research design
  3. Different Research design
  4. Important Experimental Designs

03 Sample Design

  1. Introduction to Sample design
  2. Censure and sample survey
  3. Implications of Sample design
  4. Steps in sampling design
  5. Criteria for selecting a sampling procedure
  6. Characteristics of a good sample design
  7. Different types of Sample design
  8. Measurement Scales
  9. Important scaling Techniques

04 Methods of Data Collection

  1. Introduction
  2. Collection of Primary Data
  3. Collection through Questionnaire and schedule collection of secondary data
  4. Differences in Questionnaire and schedule
  5. Different methods to collect secondary data

05 Data Analysis Interpretation and Presentation Techniques

  1. Introduction
  2. Hypothesis Testing
  3. Basic concepts concerning Hypothesis Testing
  4. Procedure and flow diagram for Hypothesis Testing
  5. Test of Significance
  6. Chi-Square Analysis
  7. Report Presentation Techniques