Topic wise notes as per new NCHM-JNU syllabus (for B.Sc HHA & M.Sc HA) are are now available at our new website hospitality.institute
Visit Now
Select Page
3rd/4th Sem Research Methodology Notes

Collection of Primary and Secondary Data: Collecting Accurate and Reliable Data

by

Last updated: 27 February 2023

Collecting accurate and reliable data is a crucial aspect of conducting high-quality research. Primary data collection involves collecting data directly from the source, such as through surveys, interviews, or observations, while secondary data collection involves collecting data from existing sources, such as databases, reports, or publications. In this article, we will discuss the methods of collecting primary and secondary data, with a focus on questionnaire design and secondary data collection.

1. Collection of Primary Data through Questionnaires

Questionnaires are a popular primary data collection method that involves asking respondents a series of questions to collect information about their attitudes, behaviors, or opinions. Questionnaires can be conducted in person, over the phone, or online.

a. Questionnaire Design

Questionnaire design is a crucial aspect of conducting high-quality surveys. The questionnaire should be designed to collect the information that is required to answer the research question and objectives. The questions should be clear, concise, and unbiased.

b. Sampling

Sampling is a crucial aspect of conducting high-quality surveys. The sample should be representative of the population and should be selected using a suitable sampling technique, such as simple random sampling or stratified sampling.

c. Administration

Administration is a crucial aspect of conducting high-quality surveys. The survey should be administered in a way that maximizes the response rate and minimizes the nonresponse bias. The administration can be conducted in person, over the phone, or online.

2. Collection of Secondary Data

Secondary data collection involves collecting data from existing sources, such as databases, reports, or publications. Secondary data collection provides researchers with a cost-effective and time-saving way to access a large amount of data. However, secondary data may not be tailored to the specific research question and objectives.

a. Databases

Databases are a common secondary data collection method that provides access to a large amount of data. Databases can be internal, such as organizational records, or external, such as government records.

b. Reports

Reports are a secondary data collection method that provides access to a wide range of information, such as market research reports, government reports, or academic reports. Reports can be obtained from libraries or online databases.

c. Publications

Publications are a secondary data collection method that provides access to a wide range of information, such as journals, books, or newspapers. Publications can be obtained from libraries or online databases.

Conclusion

In conclusion, collecting accurate and reliable data is a crucial aspect of conducting high-quality research. The different methods of collecting data, including primary data collection through surveys, and secondary data collection through databases, reports, or publications, have different characteristics and are appropriate for different research objectives. By designing the questionnaire, selecting a representative sample, and administering the survey in an appropriate manner, researchers can ensure that the primary data collected is accurate, reliable, and valid. By conducting high-quality primary and secondary data collection in research, researchers can provide valuable insights into the research question and objectives.

How useful was this post?

5 star mean very useful & 1 star means not useful at all.

Average rating 2 / 5. Vote count: 2

No votes so far! Be the first to rate this post.

We are sorry that this post was not useful for you! 😔

Let us improve this post!

Tell us how we can improve this post?

Syllabus – Research Methodology

01 Introduction To Research Methodology

  1. Meaning and objectives of Research
  2. Types of Research
  3. Research Approaches
  4. Significance of Research
  5. Research methods vs Methodology
  6. Research Process
  7. Criteria of Good Research
  8. Problems faced by Researchers
  9. Techniques Involved in defining a problem

02 Research Design

  1. Meaning and Need for Research Design
  2. Features and important concepts relating to research design
  3. Different Research design
  4. Important Experimental Designs

03 Sample Design

  1. Introduction to Sample design
  2. Censure and sample survey
  3. Implications of Sample design
  4. Steps in sampling design
  5. Criteria for selecting a sampling procedure
  6. Characteristics of a good sample design
  7. Different types of Sample design
  8. Measurement Scales
  9. Important scaling Techniques

04 Methods of Data Collection

  1. Introduction
  2. Collection of Primary Data
  3. Collection through Questionnaire and schedule collection of secondary data
  4. Differences in Questionnaire and schedule
  5. Different methods to collect secondary data

05 Data Analysis Interpretation and Presentation Techniques

  1. Introduction
  2. Hypothesis Testing
  3. Basic concepts concerning Hypothesis Testing
  4. Procedure and flow diagram for Hypothesis Testing
  5. Test of Significance
  6. Chi-Square Analysis
  7. Report Presentation Techniques