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Elements of Design

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Table of Contents

The elements are components or parts which can be isolated and defined in any visual design or work of art. They are the structure of the work and can carry a wide variety of messages.

Elements of Design


Line

A line is a mark made by a moving point and having a psychological impact according to its direction, weight, and the variations in its direction and weight. It is an enormously useful and versatile graphics device that is made to function in both visual and verbal ways. It can act as a symbolic language, or it can communicate emotion through its character and direction Line is not necessarily an artificial creation of the artist or designer; it exists in nature as a structural feature such as branches, or as surface design, such as striping on a tiger or a seashell. It can function independently to suggest forms that can be recognized, even when the lines are limited in extent. This can be seen in drawings such as the Saul Steinberg illustration shown here, or in Alexander Calder’s minimal wire sculptures, which convey a great deal of information about the figure with the most limited line.

Lines can be combined with other lines to create textures and patterns. This is common in engravings and pen and ink drawings such as the one on the right (click and enlarge to see linear detail). The use of line in combination results in the development of form and value, which are other elements of design.

Horizontal lines suggest a feeling of rest or repose. Objects parallel to the earth are at rest in relation to gravity. Therefore compositions in which horizontal lines dominate tend to be quiet and restful in feeling. One of the hallmarks of Frank Lloyd Wright’s architectural style is its use of strong horizontal elements which stress the relationship of the structure to the land.

Vertical lines communicate a feeling of loftiness and spirituality. Erect lines seem to extend upwards beyond human reach, toward the sky. They often dominate public architecture, from cathedrals to corporate headquarters. Extended perpendicular lines suggest an overpowering grandeur, beyond ordinary human measure.

Diagonal lines suggest a feeling of movement or direction. Since objects in a diagonal position are unstable in relation to gravity, being neither vertical nor horizontal, they are either about to fall or are already in motion, as is certainly the case for this group of dancers. In a two-dimensional composition, diagonal lines are also used to indicate depth, an illusion of perspective that pulls the viewer into the picture-creating an illusion of a space that one could move about within. Thus if a feeling of movement or speed is desired, or a feeling of activity, diagonal lines can be used.

Horizontal and vertical lines in combination communicate stability and solidity. Rectilinear forms stay put in relation to gravity and are not likely to tip over. This stability suggests permanence, reliability and safety. In the case of the man in this family group, the lines seem to imply stability to the point of stodginess.

Deep, acute curves, on the other hand, suggest confusion, turbulence, even frenzy, as in the violence of waves in a storm, the chaos of a tangled thread, or the turmoil of lines suggested by the forms of a crowd. The complicated curves used to form the mother in the family group shown above suggest a fussy, frivolous personality.

Curved lines do vary in meaning, however. Soft, shallow curves suggest comfort, safety, familiarity, relaxation. They recall the curves of the human body and therefore have a pleasing, sensual quality.

The quality of the line is in itself a fundamental visual language, to an extent that cannot be claimed for any other single element. Its use is so universal that we are all profoundly sensitive to it. Even without an artist’s training, we can extract considerable meaning from the kind of line used in a drawing. It is possible to recognize the soft, irregular lines of a quick sketch from life, as seen in this study of a lion.

On the other hand, the crisp, carefully placed lines of the rhinoceros are typical of a more studied, scrupulously worked studio drawing. The lines suggest that this was not drawn from life, but from hearsay. This is also evident from the fact that Durer drew this rather inaccurate image in fifteenth-century Europe when he could only have known of this African animal from travellers’ tales.

The quality of line in itself contributes to the mood of the work, and for the master artist, the quality of line is a fundamental expression of his/her style. This drawing of a nude by Matisse demonstrates his ability to create his image through a minimal number of expertly placed lines-lines that by their placement and movement on the page identify this work with this artist as surely as a signature.

Form

Form and shape are areas or masses which define objects in space. Form and shape imply space; indeed they cannot exist without space.

There are various ways to categorize form and shape. Form and shape can be thought of as either two dimensional or three dimensional. A two-dimensional form has width and height. It can also create the illusion of three-dimensional objects. The three-dimensional shape has depth as well as width and height.

Color

Color is described with the words hue, value, and intensity. Hue refers to the name of the color—red or blue, for example. Value tells the lightness or darkness of a hue. Intensity refers to the brightness or dullness of a hue. You can use a colour wheel and learn how colours work together in the publication,

Texture

The texture is the surface quality of an item. It’s how something feels when touched, or looks like it would feel if touched. Sandpaper is rough. Velvet is smooth. A drawing of a tree stump could show rough outer bark and a smooth inner surface. Search for ways to add texture to your projects. Texture adds variety and interest.

Space

Space refers to the area that a shape or form occupies. It also refers to the background against which we see the shape or form. Space can be defined as positive and negative. The positive space of a design is the filled space in the design—often it is the shapes that make up the design. Negative space is the background. The negative space in design is as important as the positive area.


 

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