The back bar has a dual function: as a decorative display area and as a hard-working storage space. It is located at the back of the front counter leaving sufficient space for the bartenders to do their work.
The back bar consists of display rack set over the storage cabinets. The back bar holds all kinds of liquor bottles and sparkling- assorted glassware in an attractive manner which enhances the appearance of the bar. Often the back bar is lined with mirror at the back which reflects the bottles stored in the rack. It also acts as a merchandising device by displaying the bottles. The mirror adds depth to the room, helps the bartenders to observe the customers discretely, and the customers to view others in the room.
Many bars include pictures, posters, tainted glass, plants, antiques, etc. to make the back bar more attractive and to break the monotony. In most bars, the overhead slotted racks are fitted to store the stemware which makes the bar very attractive. The base of the back bar functions as a storage. The base of the back bar functions as a storage space and the part of it may be a refrigerated cabinet.
The extra stock, such as drinking straws, napkins, cocktail umbrellas, salvers, jugs, condiments, sugar, etc. are stored. The base of the bar may accommodate special equipment, such as bottle cooler, glass froster, espresso machine, non-alcoholic beverage dispenser, cash register, etc. The base bar is wider than the display rack. The design of the back bar must be functional and at the same time very pleasant to look at from the top to the bottom as it is the center of attraction in any bar and is in constant view of the customers.
The design must blend with overall decor of the bar. However, it must be visually pleasing from top to bottom, since customers look at it and it must coordinate visually with the décor of the room.