IGNOU Books
B.Sc HHA – IGNOU Component
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TS-01 Foundation Course in Tourism
Unit-1 Understanding Tourism-1
Unit-2 Understanding Tourism-2
Unit-3 Historical Evolution and Development
Unit-5 Constituents of Tourism Industry and Tourism Organisations
Unit-7 Statistics and Measurements
Unit-10 Informal Services in Tourism
Unit-11 Subsidiary Services Categories and Roles
Unit-12 Shops, Emporiums and Melas
Unit-17 India’s Biodiversity Landscape, Environment, and Ecology
Unit-18 Seasonality and Destinations
Unit-20 Tourism Marketing-1 Relevance, Product Design, Market Research
Unit-21 Tourism Marketing-2 Promotional Events, Advertising Publicity, Selling
Unit-24 Personality Development and Communicating Skills
Unit-27 Living Culture and Performing Arts
Unit-29 Tourism Policy and Planning
Unit-30 Infrastructural Development
Unit-31 Local Bodies, Officials and Tourism
Unit-32 Development, Dependency and Manila Declaration
TS-03 Management in Tourism
Unit-2 Entrepreneurship Concept and Functions
Unit-3 Corporate Forms in Tourism
Unit-4 Management Issues in Tourism
Unit-5 Understanding Organisation
Unit-6 Planning and Decision Making
Unit-8 Monitoring and Controlling
Unit-10 Inter-Personal Behaviour
Unit-13 Human Resource Management
Unit-17 Information Technology and Management
Unit-18 Understanding Profit and Loss Statement
Unit-19 Understanding Balance Sheet
Unit-20 Profitability Analysis
TS-06 Tourism Marketing
Unit-1 Introduction to Tourism Marketing – Approaches, Relevance and Role
Unit-3 Tourism Markets International and Domestic
Unit-5 Competitive Analysis and Strategies
Unit-6 Forecasting for Tourism and its Products
Unit-7 Role of Technology in Tourism Marketing
Unit-8 Role of Public Organisations
Unit-11 Socially Responsible Marketing
Unit-16 Distribution Strategies
Unit-17 The Fifth P People, Process and physical Evidence
Unit-20 Tourism Fairs and Travel Markets
Unit-21 Regions, Cities, Leisure Spots
Unit-22 Events, Activities, Individuals
Unit-23 Shopping, Education and Culture
Unit-26 Alternate Accommodation
Unit-27 Supplementary Accommodation
Unit-30 Tourist Transport Marketing
TS-07 Human Resource Development
Unit-2 Demand and Supply Forecasting Methods and Techniques
Unit-3 Human Resource Information Systems
Unit-4 Human Resource Audit (HRA)
Unit-5 Human Resource Accounting
Unit-6 Job Evaluation Concept, Scope and Limitation
Unit-7 Job Analysis and Job Description
Unit-10 Personnel Office Functions and Operations
Unit-11 Recruitment and Selection
Unit-12 Induction and Placement
Unit-13 Staff Training and Development
Unit-14 Motivation and Productivity
Unit-15 Employees’ Motivation and Job Enrichment
Unit-17 Employees’ Counselling
Unit-18 Performance Monitoring and Appraisal
Unit-19 Transfer, Promotion and Reward Policies
Unit-20 Disciplinary Issues and Employees’ Grievance Handling
Unit-21 Compensation and Salary Administration
Unit-22 Employee Benefits and Welfare Schemes
Unit-23 Gender and Other Sensitivities in Hospitality and Tourism
BEGE-103 Communication Skills in English
Unit-2 Global English and Indian English
Unit-3 The Globalization of Communications A Global Village
Unit-4 Globalization and Communication Skills
Unit-5 Verbal and Non Verbal Communication
Unit-6 Informal Interpersonal Functions
Unit-8 Making EnquiriesAsking Questions
Unit-9 Agreeing and Disagreeing
Unit-10 Conversation Conventions
Unit-11 Preparing for Interviews
Unit-12 Interview and Job Search Etiquette
Unit-13 Group Discussions and Meetings
Unit-14 Oral Presentation Skills and Public Speaking – 1
Unit-15 Oral Presentation Skills and Public Speaking – 2
Unit-16 Writing a Cv or Resume
Unit-17 Letters Structure and Conventions
Unit-18 The Language of Formal Letters
Unit-19 Some Kinds of Formal Letters
Unit-21 Language of Formal Reports
Unit-22 Some Kinds of Official Reports
Unit-23 Writing Summaries and Notes
Unit-26 Mediated Communication
Unit-29 Producing Content for ,Radio and Television
Unit-30 Listening to English Over the Media
Unit-31 Networks and Multimedia
Unit-32 W’rlllnc for The World Wide Web
Unit-33 Corporate Communications
Unit-34 Using The Right Words American Or British
Unit-35 Language Skills for Web Content Writing
Unit-36 The Non – Literal Use Of Language
Unit-38 A First Guide To Argumentation
M.Sc HA – IGNOU Component
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MTM -01 Management Functions and Behaviour in Tourism
Unit-01 Tasks of a Professional Manager
Unit-02 Responsibilities of a Professional Manager
Unit-03 Management Systems and Processes
Unit-05 Organisational Context of Decisions
Unit-06 Decision Making Models, Techniques and Processes
Unit-07 Management by Objectives (MBO)
Unit-08 Organisational Culture and Managerial Ethos
Unit-09 Management of Organisational Conflict and Managing Change
Unit-10 Organisation Structure and Design
Unit-11 Managerial Communication
Unit-13 Controlling, Delegation and Interdepartment Coordination
Unit-14 Analysing Interpersonal Relations
MHA-06 Market Research
Unit- 1 MARKETING RESEARCH -MEANING AND IMPORTANCE
Unit-2 ORGANISATION OF MARKETING RESEARCH IN INDIA
Unit-6 QUESTIONNAIRE DESIGN AND DEVELOPMENT
Unit-7 ATTITUDE MEASUREMENT & SCALING
Unit-9 DATA PROCESSING – CODING, TABULATION AND DATA PRESENTATION
Unit-10 DESCRIPTION & INFERENCE FROM SAMPLE DATA
Unit-12 REGRESSION ANALYSIS, DISCRIMINANT ANALYSIS AND FACTOR ANALYSIS
Unit-14 CLUSTER ANALYSIS AND MULTI-DIMENSIONAL SCALING
Unit-15 APPLICATION OF MARKETING RESEARCH IN INDIA — SOME CASE STUDIES
MHA-08 Managing Entrepreneurship: Small and Medium Business Properties
Unit-1 ENTREPRENEURSHIP AND SMALL SCALE ENTERPRISES ROLE IN ECONOMIC DEVELOPMENT
Unit-2 ENTREPRENEURIAL COMPETENCIES
Unit-3 INSTITUTIONAL INTERFACE FOR SMALL SCALE ENTERPRISES
Unit-4 OPPORTUNITY SCANNING AND IDENTICATION
Unit-5 MARKET ASSESSMENT FOR SSE
Unit-6 CHOICE OF TECHNOLOGY AND SELECTION OF SITE
Unit-7 FINANCING THE NEWSMALL ENTERPRISES
Unit-8 PREPARATION OF THE BUSINESS PLAN
Unit-9 OWNERSHIP STRUCTURES AND ORGANISATIONAL FRAME WQRK
Unit-10 FINANCIAL MANAGEMENT ISSUES IN SSE
Unit-11 OPERATIONAL MANAGEMENT ISSUES IN SMALL SCALE ENTERPRISE
Unit-12 MARKETING MANAGEMENT ISSUES IN SSE
MHA-07 Equipment & Materials Management
Unit-5 FACILITIES LAYOUT AND MATERIALS HANDLING
Unit-9 PLANNING AND CONTROL FOR MASS PRODUCTION
Unit-10 PLANNING AND CONTROL FOR BATCH PRODUCTION
Unit-11 PLANNING AND CONTROL FOR JOB SHOP PRODUCTION
Unit-12 PLANNING AND CONTROL OF PROJECTS
Unit-13 MAINTENANCE MANAGEMENT
Unit-16 PURCHASE SYSTEM AND PROCEDURE
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