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International Marketing – 3rd Sem S&M (M.Sc HA)

Syllabus – International Marketing

1. INTRODUCTION TO INTERNATIONAL MARKETING

  1. Scope and Size of International Markets
  2. Conceptual Framework
  3. Institutional Framework

2. ENVIRONMENT OF INTERNATIONAL BUSINESS

  1. Cultural and Social Environment
  2. Legal and Political Environment
  3. Trade, Monetary and Financial Environment

3. POLICY FRAMEWORK AND PROCEDURAL ASPECTS

  1. India’s Export-Import Policy
  2. Export-Import Documentation

4. INTERNATIONAL MARKETING MIX

  1. Product Policy and Planning
  2. Advertising and Promotional Management
  3. International Pricing Policy
  4. Distribution and Sales Policy

5. INTERNATIONAL MARKETING PLANNING

  1. International Market Selection and Segmentation
  2. International Market Research
  3. International Market Planning, Coordination and Control

Syllabus with topics linked

Syllabus – International Marketing

1. INTRODUCTION TO INTERNATIONAL MARKETING

  1. Scope and Size of International Markets
  2. Conceptual Framework
  3. Institutional Framework

2. ENVIRONMENT OF INTERNATIONAL BUSINESS

  1. Cultural and Social Environment
  2. Legal and Political Environment
  3. Trade, Monetary and Financial Environment

3. POLICY FRAMEWORK AND PROCEDURAL ASPECTS

  1. India’s Export-Import Policy
  2. Export-Import Documentation

4. INTERNATIONAL MARKETING MIX

  1. Product Policy and Planning
  2. Advertising and Promotional Management
  3. International Pricing Policy
  4. Distribution and Sales Policy

5. INTERNATIONAL MARKETING PLANNING

  1. International Market Selection and Segmentation
  2. International Market Research
  3. International Market Planning, Coordination and Control

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