Event Management
Event management is the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.
Event management is using organizational skills to plan social or business events. Event not only comprises of weddings and concerts but also includes promotional activities, seminars, corporate meetings, birthday parties, launching of products and much more. A good event creates brand name and a goodwill of a company & also assists to form a remarkable market place. Event management is a substantial blend of creativity and technical skills. Event Management is always a success if event manager works keenly on it’s part and give all his efforts for opulence.
The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money, or celebrate achievement.
The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third-party vendors, and emergency plans. Each event is different in its nature so the process of planning & execution of each event differs on the basis of the type of event.
The event manager is the person who plans and executes the event, taking responsibility for the creative, technical, and logistical elements. This includes overall event design, brand building, marketing and communication strategy, audio-visual production, scriptwriting, logistics, budgeting, negotiation, and client service.
Sustainable event management (also known as event greening) is the process used to produce an event with particular concern for environmental, economic, and social issues. Sustainability in event management incorporates socially and environmentally responsible decision making into the planning, organization, and implementation of, and participation in, an event. It involves including sustainable development principles and practices in all levels of event organization and aims to ensure that an event is hosted responsibly. It represents the total package of interventions at an event and needs to be done in an integrated manner. Event greening should start at the inception of the project and should involve all the key role players, such as clients, organizers, venues, sub-contractors, and suppliers.
What all event management involves:
- What is the purpose of the event
- What we are expecting our audience to experience
- Study the audience
- Establishing timelines
- Venue selection
- Budgeting
- Suppliers
- Marketing
For effective and successful event , it has to go through 3 steps
- Preliminary activities (pre-event)
- Event day
- Post event
Every event management goes through these elementary steps evolved in event.